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    <lastmod>2026-04-02</lastmod>
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      <image:title>Insights - Trust is Time - And Time is Money - Trust is often misunderstood.</image:title>
      <image:caption>While it makes sense that trust improves our experience, it is less obvious how much time and energy it saves. Low trust creates friction. Friction slows decisions, duplicates effort, and turns small problems into expensive ones. High trust does the opposite. It accelerates everything it touches. And in organizations under fiscal pressure, that acceleration is not a nice-to-have. It is an operational advantage.</image:caption>
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      <image:title>Insights - Trust is Time - And Time is Money - Silos Optimize for the Wrong Thing</image:title>
      <image:caption>Every organization wants collaboration. Most have the talent for it. What's missing is the relational trust between teams that makes it feel safe enough to try. Fix the trust gap. The silo largely takes care of itself.</image:caption>
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      <image:title>Insights - Trust is Time - And Time is Money - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thesmileceo.com/articles-insights-media-research/the-tradeoff-we-rarely-name-in-the-work-from-home-debate</loc>
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    <lastmod>2026-04-01</lastmod>
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      <image:title>Insights - The Tradeoff We Rarely Name in the Work From Home Debate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-02-23</lastmod>
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      <image:title>Insights - What Is Sensemaking? And Why Do We Need It Right Now? - Make it stand out</image:title>
      <image:caption>Driving down a two line highway - on the left snow and fog force us to be cautious. On the right clear road ahead. Clarity help us feel safe and in control.</image:caption>
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  <url>
    <loc>https://www.thesmileceo.com/articles-insights-media-research/rest-recharge-and-reconnect-leading-with-care-during-the-holidays</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
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      <image:title>Insights - Rest, Recharge, and Reconnect: Leading with Care During the Holidays - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.thesmileceo.com/articles-insights-media-research/snowstorms-safety-and-the-small-decisions-that-build-real-trust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65baad71610a092f38ccac88/1764254673709-A6ILM2FYD3JAA4CASQPN/unsplash-image-1inLGpwvDH0.jpg</image:loc>
      <image:title>Insights - Snowstorms, Safety, and the Small Decisions That Build Real Trust - Don’t Take Snow Day Decisions Lightly</image:title>
      <image:caption>Nothing reveals leadership values faster than a snow day decision.</image:caption>
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    <loc>https://www.thesmileceo.com/articles-insights-media-research/careless-careful-and-caring</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-16</lastmod>
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  <url>
    <loc>https://www.thesmileceo.com/articles-insights-media-research/the-decline-in-trust-continues</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65baad71610a092f38ccac88/85827e5c-bb27-4eb3-8081-69b67fc370ee/Screenshot+2025-03-19+at+10.49.30%E2%80%AFAM.png</image:loc>
      <image:title>Insights - The Decline in Trust Continues - What the latest trust data means for leaders, teams and organizational performance.</image:title>
    </image:image>
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    <loc>https://www.thesmileceo.com/articles-insights-media-research/the-hr-trust-dilemna</loc>
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    <priority>0.5</priority>
    <lastmod>2025-03-14</lastmod>
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      <image:title>Insights - The HR Trust Dilemna</image:title>
      <image:caption>Thinking specifically about transactional and relational trust while upholding the delicate balance between HR tasks and employee relationships.</image:caption>
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    <loc>https://www.thesmileceo.com/articles-insights-media-research/inclusion-is-good-belonging-is-better</loc>
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    <priority>0.5</priority>
    <lastmod>2024-11-19</lastmod>
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      <image:title>Insights - Inclusion Is Good, Belonging is Better - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.thesmileceo.com/articles-insights-media-research/the-foundations-of-workplace-culture-for-sr-leaders</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
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      <image:title>Insights - The Foundations of Workplace Culture for Sr. Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.thesmileceo.com/articles-insights-media-research/co-chair-of-children-and-youth-planning-table-in-kw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
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      <image:title>Insights - Co-Chair of Children and Youth Planning Table in KW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.thesmileceo.com/articles-insights-media-research/introducing-languishing</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65baad71610a092f38ccac88/be8a91bc-ac38-4515-bca7-16298ea882f2/Screenshot+2024-05-01+at+12.47.20%E2%80%AFPM.png</image:loc>
      <image:title>Insights - Feeling Off at Work Or In Life? Understanding Languishing</image:title>
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    <loc>https://www.thesmileceo.com/articles-insights-media-research/2024-world-happiness-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65baad71610a092f38ccac88/135de698-e93b-4ec3-b30f-11a64553c8fe/Screenshot+2024-03-22+at+1.55.26%E2%80%AFPM.png</image:loc>
      <image:title>Insights - Highlights from the 2024 World Happiness Report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65baad71610a092f38ccac88/65446239-42d2-4282-946a-f9c385c6b8ee/Screenshot+2024-03-25+at+2.31.48%E2%80%AFPM.jpg</image:loc>
      <image:title>Insights - Highlights from the 2024 World Happiness Report - Canada registers 6th worst decline of 134 countries</image:title>
      <image:caption>For Young Canadians aged 30 and under, their average scores declined 1.140/8, which was the 6th worst decline in the world.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65baad71610a092f38ccac88/32a69b59-39b0-46e1-93a6-eedfa0b39f13/Screenshot+2024-03-25+at+2.42.17%E2%80%AFPM.png</image:loc>
      <image:title>Insights - Highlights from the 2024 World Happiness Report - Older teens report significantly lower scores than pre-teens.</image:title>
      <image:caption>Children aged 11 reported the highest scores of the age group (7.54/10) while 13-year-olds reported a score of 7.00, and 15-year-old Canadians reported an average 6.63</image:caption>
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      <image:title>Insights - Highlights from the 2024 World Happiness Report - 15-24 Year-olds declining rapidly over time compared to older peers.</image:title>
      <image:caption>in 2016 15-year-old Canadian average happiness scores fell to match their 25+ peers in the 30 and under bracket, and since then have traded places.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65baad71610a092f38ccac88/9bd51c44-c26b-4725-b370-288e3ddb7a40/Screenshot+2024-03-25+at+3.22.46%E2%80%AFPM.png</image:loc>
      <image:title>Insights - Highlights from the 2024 World Happiness Report - Young Canadians moving in the opposite direction of global youth and young adults</image:title>
      <image:caption>Globally, female identifying young people have been improving the largest amount since 2005, while male identifying young people are catching up in recent years. Not specific to gender, this is the opposite trend seen across all young Canadians aged 13-30.</image:caption>
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    <loc>https://www.thesmileceo.com/articles-insights-media-research/the-foundations-of-workplace-culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65baad71610a092f38ccac88/1709823010268-PJB4FNM4UO1ZNWKSCKIX/image-asset.jpeg</image:loc>
      <image:title>Insights - The Foundations of Workplace Culture - Foundations don’t last forever. They require maintenance along the way.</image:title>
      <image:caption>We have to revisit the foundation of our workplace culture frequently, check on it after storms and long winters, patch it up. And, if we decide to do a renovation or build an addition, the first question we ask is whether the current foundation can support it.</image:caption>
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    <loc>https://www.thesmileceo.com/articles-insights-media-research/leadership-redevelopment-r9k78</loc>
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    <lastmod>2024-03-07</lastmod>
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      <image:title>Insights - What Makes Workplace Culture Tick: Revisiting The Basics. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Insights - What Makes Workplace Culture Tick: Revisiting The Basics. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.thesmileceo.com/articles-insights-media-research/blog-post-title-two-6af5d-7j5gk</loc>
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    <lastmod>2024-03-07</lastmod>
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      <image:title>Insights - Update: Employee Well-Being helped organizations survive COVID, return to higher performance, and return higher earnings on the stock market. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Insights - Update: Employee Well-Being helped organizations survive COVID, return to higher performance, and return higher earnings on the stock market. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65baad71610a092f38ccac88/e474e1b8-edba-4a5c-8782-e254c2ad900a/1687270140272.jpg</image:loc>
      <image:title>Insights - Update: Employee Well-Being helped organizations survive COVID, return to higher performance, and return higher earnings on the stock market.</image:title>
      <image:caption>The 100 Healthiest Workplaces are outperforming the S&amp;P 500, Nasdaq and Dow Jones Indexes</image:caption>
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    <loc>https://www.thesmileceo.com/articles-insights-media-research/empowered-or-compliant-workforces</loc>
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    <lastmod>2024-03-03</lastmod>
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      <image:title>Insights - Empowered or Compliant Workforces? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thesmileceo.com/articles-insights-media-research/leadership-survival-tips-for-challenging-times</loc>
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    <priority>0.5</priority>
    <lastmod>2024-03-07</lastmod>
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      <image:title>Insights - Leadership Survival Tips For Challenging Times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thesmileceo.com/articles-insights-media-research/video-podcast-with-charity-village</loc>
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    <lastmod>2024-03-03</lastmod>
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    <loc>https://www.thesmileceo.com/articles-insights-media-research/5-ways-you-are-screwing-up-employee-surveys</loc>
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    <lastmod>2024-03-03</lastmod>
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      <image:title>Insights - 5 Ways You Are Screwing Up Employee Surveys - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.thesmileceo.com/articles-insights-media-research/international-day-of-happiness-with-jim-moss</loc>
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    <priority>0.5</priority>
    <lastmod>2024-03-03</lastmod>
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    <loc>https://www.thesmileceo.com/articles-insights-media-research/managing-workload-stress-conversations-that-matter-podcast</loc>
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    <lastmod>2024-03-04</lastmod>
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    <loc>https://www.thesmileceo.com/articles-insights-media-research/managing-workload-stress-conversations-that-matter-podcast-lxjp2</loc>
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    <lastmod>2024-03-04</lastmod>
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    <loc>https://www.thesmileceo.com/articles-insights-media-research/jim-moss-wikipedia-page</loc>
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    <lastmod>2024-09-07</lastmod>
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    <loc>https://www.thesmileceo.com/articles-insights-media-research/jim-moss-teaches-us-about-the-importance-of-gratitude</loc>
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    <lastmod>2024-09-26</lastmod>
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      <image:title>Insights - Jim Moss Teaches Us About The Importance of Gratitude - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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