Jim Moss - Speaker & Event Bio

Full Bio

(for event programs, longer introductions)

Jim Moss works with leaders and teams inside not-for-profits, government agencies, school systems, and community organizations across Canada. Through workshops, advisory partnerships, and speaking, he helps people build the trust and relational capacity that workplace culture depends on.

His approach is practical, not theoretical. He uses common-sense language, relatable examples, and frameworks that leaders can apply immediately. His most requested session, The Foundations of Culture: Trust and Community, has over 100 five-star ratings. He was the top-ranked speaker at three separate sessions of Deloitte's 360° Innovation Conference.

Jim spent over a decade as a professional athlete, representing Team Canada in three sports: ice hockey, field lacrosse, and indoor lacrosse. He captained the London Knights in the OHL, played professionally in the National Lacrosse League, and was named Inside Lacrosse Magazine's Defender of the Year. In 2006, he was part of the Canadian squad that won the World Field Lacrosse Championship for the first time in 28 years. He is an inductee of the Canadian Lacrosse Hall of Fame, the Brampton Sports Hall of Fame, and the California Lacrosse Hall of Fame.

In 2009, a post-viral autoimmune disease ended his playing career and forced him to relearn how to walk. That experience led him back to university to study social psychology and neuropsychology, and eventually to co-found Plasticity Labs, a technology company that measured culture, engagement, and well-being across hundreds of organizations. He was named Innovator of the Year by Canadian Business Magazine and inducted into the Junior Achievement Hall of Fame.

Jim's research revealed that workplace well-being was best predicted by culture, and at the foundation of culture sat two things: trust and community. Everything he does today sits on that foundation.

He also co-founded YMCA WorkWell and the Work Better Institute, currently serves as Co-Chair of the Children and Youth Planning Table for the Region of Waterloo, and coaches U19 girls field lacrosse. His wife, Jennifer Moss, is the author of The Burnout Epidemic and Why Are We Here? Jim manages the operations of her business and has been her strategic partner for over twelve years. Their work is complementary: Jen focuses on burnout and sustainable performance, Jim focuses on trust and community, the foundational conditions underneath.

Short Bio

(for conference programs, slide introductions, podcasts)

Jim Moss helps leaders in mission-driven organizations build the trust and relational capacity that workplace culture depends on. He works with not-for-profits, government, education, and community organizations across Canada through workshops, advisory partnerships, and speaking.

A three-sport Team Canada athlete (ice hockey, field lacrosse, indoor lacrosse), Jim's playing career ended in 2009 when a post-viral autoimmune disease forced him to relearn how to walk. That experience led him to study social psychology and co-found Plasticity Labs, where data across hundreds of organizations revealed that trust and community are the foundations everything else sits on.

He is an inductee of the Canadian Lacrosse Hall of Fame, was named Innovator of the Year by Canadian Business Magazine, and his most requested workshop has over 100 five-star ratings. He currently coaches U19 girls field lacrosse and serves as Co-Chair of the Children and Youth Planning Table for the Region of Waterloo.

MC Introduction

(for someone reading aloud before Jim takes the stage)

Our next speaker has spent his career inside high-performance teams. First as a professional athlete representing Team Canada in three sports, captaining teams at nearly every level, and winning world championships in lacrosse. Then as a researcher and company builder, studying why some teams thrive while others with equal talent fall apart.

In 2009, a rare autoimmune disease ended his athletic career overnight and forced him to relearn how to walk. That experience changed everything. It led him to study social psychology, co-found a workplace culture technology company, and eventually discover that trust and community are the foundations that everything else in a healthy organization sits on.

Today he works with leaders across Canada in not-for-profits, government, school systems, and community organizations. His most popular workshop has over 100 five-star ratings, and he was the top-ranked speaker at three separate sessions of Deloitte's 360° Innovation Conference.

Please welcome Jim Moss.